The Wonderfill team

Behind Wonderfill: Meet our team!

Learn more about the team, our story, and Wonderfill's mission here.

Our story

Why do I have to use a PET bottle even though I have my reusable bottle with me?

The idea of founding a company together to reduce the vast amounts of single-use plastic came up at a family dinner. Luca told Alex about his problem, which came up every time he commuted to university: If Luca wanted a drink other than water along the way, he couldn't avoid buying a PET bottle even though he had his reusable bottle with him. Shortly after, Alex traveled to Ghana and recognized the full extent of the problem during a beach cleanup. Back in Switzerland, he was full of energy to be able to counteract unnecessary plastic consumption. Together, we started the 'Wonderfill' project and built our first prototype. Test customers quickly realized that we were not the only ones who wanted to break new ground and rely on circular solutions in the future.

The team

We are a startup from Zurich, which was founded by the two cousins Alexander and Luca.

Alexander Pfyffer
Co-Founder & CEO
The innovator

Alexander, a recycling fan and sparkling water enthusiast, has a master's degree in business administration and teaches himself how to program in his spare time — always with a sparkling glass of water in his hand, of course!

Luca Pfyffer
Co-Founder & CTO
The all-rounder

As a former professional swimmer, Luca has already soared through water for Switzerland. With a BSc. in mechanical engineering in his pocket, he is now in the final stages of his master's degree with a focus on energy & environment.

Florencia Kühne
COO
The Maker

For Florencia, taste and innovation are inextricably linked — grown up in a bakery and equipped with a Master in Innovation & Entrepreneurship, she drives strategic projects forward with precision and creativity.

Michelle Hunziker
Social media & content creation
The creative

Michelle completed a bachelor's degree in design at ZHdK and has a background in education. She is Wonderfill's creative force and provides the visual identity of the brand.

Would you like to fight plastic waste and promote local water?

Join our Team

News from Wonderfill

Beverage Station Fountain at 'Die Höhle der Löwen Schweiz'
Published on October 22, 2023
How was the appearance for us? What did we take with us? Here you will find everything about our participation and the Wonderfill Station
Big News: We are on 'Die Höhle der Löwen Schweiz'!
Published on October 1, 2023
We are thrilled to announce that we are participating with Wonderfill in the latest season of 'Die Höhle der Löwen Schweiz'! On October 22, we had the chance to present our innovative product to a prominent panel of investors – live on Swiss television.
We changed our name to Wonderfill
Published on September 15, 2023
We've rebranded from Fountain to Wonderfill to better reflect our mission of creating more wonderful drinks and experiences. Our new name captures the essence of innovation and sustainability, as we continue to fill your cups...